Sell Books Using Book Trailers
Gone are those days when you would browse through newspapers and journals to know which the latest book launch is or get a book review. Contradictory to our childhood ethics which taught us to read more and watch less, book trailers are quite a trend these days.
All thanks to the internet, digital books are close to replacing paperbacks and hardback books. That is not it. The sale of these books is now dependent on trailers. Yes, you heard right. Just like movies launch a short video introducing the storyline, books too are following this path! Be a ShowTainer, by launching a book trailer at www.showflipper.com and sell books for the massive audience online. Give an audition today!
What Are Book Trailers?
A short video showcasing the synopsis of the book.
Meant to create a buzz and generate interest amongst readers and critics about a book.
It has to be an attention-grabber. The whole idea behind the trailer is to bring in the moolah!
Here are some great book trailers for kids who will love them to their fullest!
How Book Trailer Helps
Videos are a shareable on social media which has the ability to create an instant buzz all over the internet world.
Readers like personal connect and get enthused when they feel they share a bond with the author. Here is a link that reveals the best book trailers for readers
Communication through video develops a 'trust' and 'like' factor towards the author which eventually converts into a strong fan base.
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ComScore states that a book trailer results in 64% higher chance of the reader purchasing a particular book. (Source: ComScore)
Close to 92% mobile video viewers share videos (Source: Invodo)
Authors who promote trailers in their email campaign experience an Open Rates increase from 19% to 300%. (Source: Forrester Research)
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Why should you opt for a Book Trailer?
We are well aware that writers spend countless days and nights to complete a story and create an interesting plot for the audience. Writing is after all an art which takes the reader into another place, another time, another world.
By introducing this viral mode of communication, it may appear that all efforts and emotions are over-shadowed. Well, this is not the case and here is why.
Authors become Brand names
The author is recognized by readers and is coined into a celebrity of sorts. Every famous author of the mystery novels, best fiction books
or best nonfiction books and fantasy books was once a complete unknown, but with the help of trailers readers can put a face to a name.
Most readers tend to purchase books from an author that they are already familiar with. Audiovisual medium is one of the best ways to connect with people. If you are a new author, the trailer can help familiarize new readers to your work.
For the success of a book, it is important that people are talking about it. Readers and critics should be engaged in discussions about the merits of the book, its story, the author, comparisons with other books, and so on. Book trailers instigate such deliberations.
Also, creating trailers will allow the author to link it to his/her website in a video which will bring in constant conversation on the website.
Using an Existing Reading Medium
When eBook readers are already on the internet, it is easy for them to buy an eBook
as soon as they watch a trailer of a book. Since the internet has already become a medium for readers and viewers, book trailers will simply bridge these two together.
There are many websites which specialize in hosting book trailers. Of course, YouTube is the most popular platform due to its wide reach. However, YouTube, and Facebook promotions are not sufficient in present times. Apart from social media platforms like Twitter, LinkedIn, and book sites other platforms like ShowFlipper are promoting this idea. Sites like ShowFlipper customize each video and promote it extensively in order to reach booklovers across the world
Similar to writing a fiction book, creating a book trailer is a game of imagination - you use live animation, scrolling of texts, and absolutely everything you can think of. It is the amalgamation of these thoughts that will lead to a superb marketing agenda.
The world of dot com is evolving every day and we all know that traditional media is bound to wallow if it does not progress with changing preferences. So if trailers are creating a stir and generating curiosity, why not try them out? After all these trailers are not only beneficial for book writers, but also a gift for book lovers!
Do's and Dont's for Book Trailers
Reveal the plot, but not the ending to maintain the curiosity of the readers.
Do not make the trailer a continuous and boring video.
Keep giving interesting hints about the book here and there and pump up the reader’s curiosity.
If you are using some musical elements to your book, then get involved and choose carefully an appropriate music. Music is actually a great way to hold onto the reader’s attention.
Finally, once you are done with your trailing, actively share it in all social media for reader’s to view it.
ShowFlipper, A Virtual Bookstore!
ShowFlipper has come up as a virtual bookstore. It hosts a number of well known and renowned authors who have published their books for their fans!
You too can hop on to this never before opportunity and publish your creative writings , books and poems on the site!