There are newest trends been followed in social networking platforms across the board. It is always a tough job to sense the flutter in social media. There are a host of predictions that should light up the space on the Internet.
Here are the best trends and styles:
1. Investment in social media is a necessity. It is but obvious that investing the right social media strategies often leads to a better content writing strategy. The impact of social media on lead generation and referral traffic and revenue is big. Most online businesses see the measurable benefits of hiring knowledgeable social media strategies and managers for their online businesses.
Investing in social media will help in improving social signals and create a good company branding. There has to be a good brand awareness that is achieved by social media. In fact, experts agree that social media is one of the three pillars of SEO.
2. Google will emerge as the most important factor in Internet. While Facebook may be the most popular social medium in terms of the active users - 1.15 billion at last count, Google+ has the second highest number of monthly users of about 343 million.
3. Google+ is not just another social networking site and is integral to Google' grand scheme and SEO. The social signals and personalized search experience powered on by the search ranking algorithm is a revolutionary breakthrough.
4. Image centric networks are gradually seeing a good amount of success. The entire strategy of spreading messages through image and video and not text based content is becoming powerful by the day. Visual content is increasingly becoming a piece of the solid content strategy and integral to marketing strategies.
The shareability factor of social media is one of the most sought after trends in social media. Content marketing is all about the using this logic and doing well for your business.
5. If you think long videos are too tedious for you, try opting for the micro videos. The emergence of the micro video apps such as Twitter's Vine and Instagram's video sharing feature, there is more movement toward real time video sharing. In Instagram only 3 to 15 seconds are allowed per video. These bite sized content helps in changing the playing field when it comes to video-based social media.
6. The foursquare will continue its struggle and most of its followers may be attracted to other networks such as Facebook and Instagram.
7. MySpace is gradually appearing on the second wing. Users will receive the private messages and can listen to the personalized radio stations. It is gradually growing its fold among the music lovers online.
8. LinkedIn will gradually become a key player for most professionals and has a good 238 million user base. The site has its Influencers programs and is positioning itself as a networking site that has a large source of content creation and curation for all professionals. LinkedIn is expected to also grow and attract more and more users and is a great B2B marketing tool.
9. Finally, Facebook and Twitter will keep innovating their designs and keep up with new trends that are getting much attention of image and video based networks. The focus of social media marketing has now gone mobile and it is curiously a great phase to carry on this business for long. Most new networks are gradually innovating newer style trends and taking in new insights and predictions with every passing year.
10. 2016 will be a year that will see more Internet companies implement the adaptive social. The more you can engage and collaborate the better the amalgamation of external and internal social media for business. In fact, critical to this is the employee advocacy technique that pushes marketing content on employees and enables them to share these based on behaviors and participation. There will be a good amount of authentic trust generated for your brand.
Successful utilization of SMM is seen as a potential distinct advantage. As SMM keeps on developing it will assume an expansive part in how customers are educated. As a result of this, it is turning out to be progressively essential to conduct timely and continued research on SMM.
The essential point of the research is to highlight the way that SMM, if utilized deliberately, can be a to a great degree helpful instrument for the company. Future research in measuring the achievement of SMM ought to concentrate on its effect on an organization's image picture, and what sorts of organizations have the most achievement utilizing SMM apparatuses.
Do small, medium, or large companies have the most success utilizing SMM? Do old-style companies have pretty much more success with SMM than new, companies? Answers to inquiries like these will offer companies some assistance with deciding the amount to spend on SMM campaigns, and give them a superior thought of whether a SMM procedure would be useful to their business.
In this manner, in spite of drawbacks to online networking advertising, there are upsides too. Numerous companies have actualized this procedure into their advertising with exceptionally good results.
Above all for the wellbeing of the company, client's connections are meant positive WOM and higher sales result. By utilizing the right strategies - and understanding its strengths and limitations-organizations can utilize SMM to market themselves in an inexorably cutting edge world to an undeniably high-tech gathering of people.
In some cases, meeting clients where they are (for this situation, on the web) might be a large portion of the battle in making a relationship with an organization, duplicating purchases, and expanding brand dedication. SMM can help organizations in this, and in offering clients some assistance with showing their pride in an organization.